Martin Pelland (ex-The Dears) on the intersecting worlds of indie music and advertising.

Photo credit: Valérie Beaudoin-Keaton

Photo credit: Valérie Beaudoin-Keaton

We sat down in studio with Apollo Studios Montreal Creative Director, Martin Pelland, to chat about his time with indie band The Dears, the era when Montreal was first dubbed "The Next Seattle" and how the indie music industry is opening its mind to collaborations with brands. 

Martin's current Montreal indie music picks:

The Barr Brothers

Mac Demarco (featured here in a studio session recorded at SXSW by Yours Truly and Rdio)

Le Trouble